Focus your resources on these 3 groups of people If you are starting a new campaign, don’t waste your resources. Salesmen (the Persuaders) are charismatic, persuasive, and effortly influence others’ buying decisions.Connectors (the Social Glue) seem to know everyone, and naturally connect people across different worlds and communities.Mavens (the Data Banks) always have the inside scoop, and can’t help accumualting and sharing knowledge.LAW OF THE FEWĪ tiny percentage of people – Mavens, Connectors and Salesmen – are accountable for building huge initial momentum because of their special social gifts, and are single-handedly responsible for many trends around us today: Whether you are a marketer, educator, social worker, or someone looking to make an impact, these 3 rules will determine how far your campaign succeeds (or fails). In his book The Tipping Point, Gladwell identifies 3 “rules of epidemics” that determine whether something tips and spreads like wildfire. The Tipping Point: The 3 Rules of Epidemics In this summary, we will give a synopsis of the 3 rules of epidemics to create your own tipping point.ĭo get more details from our full 6-page summary, or read the book for more details and examples! Why do some ideas, behaviors or products start epidemics while others don’t? How do you curb a rampant epidemic, or start a positive campaign that spreads like wildfire? Malcolm Gladwell addresses some of these questions in his famous book, The Tipping Point.
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